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Cloud Juice is a premium vape shop, renowned for its specialization in an array of vape devices, liquids, and disposables. With its competitive pricing strategy and an extensive product portfolio, Cloud Juice is strategically positioned to dominate the retail vape market in South Africa.

Cloud Juice stands as an ideal destination for all vape enthusiasts, offering a diverse range of products and liquids at highly competitive prices. This makes it a one-stop-shop for all vape needs and preferences.

The increasing public awareness of e-cigarettes as a safer alternative to traditional cigarettes, especially among the younger generation, is expected to drive market growth. This awareness is backed by numerous studies conducted by reputable medical institutions and associations. Moreover, the wide range of customizable options offered by manufacturers, including temperature control and nicotine dosages, is anticipated to further boost product demand.

By investing in a Cloud Juice franchise, you have the opportunity to tap into this rapidly increasing industry. You can leverage the vast experience and knowledge that Cloud Juice has amassed since its establishment in 2018.

The following section provides insights into the vape industry in South Africa. However, it's worth noting that the global vape industry is expanding at an even faster pace, indicating a potential for significant growth in the South African market.




In 2020, the South African government imposed a ban on nicotine sales as a misguided strategy to mitigate the COVID-19 pandemic. This decision inadvertently led to a significant decrease in the sales of healthier smoking alternatives and spurred an increase in illicit trade of cigarettes. The adverse impact of this policy is clearly evident in the graph above, which shows a marked decline in sales during this period.

However, the resilience of the industry is noteworthy. Despite the setback, the vaping industry managed to recover and regain its momentum. Not only did it return to its pre-ban trajectory, but it also continued to expand at an impressive rate, demonstrating the robustness and potential of the market.




The age groups of 25-34 and 35-44 represent the largest demographics of vape users in South Africa, leading the demand for vape devices in the country. The 18-24 age group follows closely behind. This presents a significant opportunity for market expansion as more smokers are introduced to vaping as a healthier alternative to traditional smoking.

With the availability of trustworthy vape shops like Cloud Juice, coupled with increasing awareness about the health benefits of vaping over conventional smoking, a growing number of smokers are showing a willingness to transition from cigarettes to e-cigarettes. This trend underscores the potential for further growth in the vaping industry within the country.




Vape users span across all income levels, thanks to the availability of products and supplies designed to cater to every budget. Compared to traditional cigarettes, vaping offers cost-effective solutions that make transitioning away from conventional smoking financially feasible. Moreover, the industry provides a diverse range of devices and e-liquids to enhance the vaping experience for those with more disposable income.

The highest spending within the vape industry comes from the upper-income bracket. These consumers often invest in specialized devices and unique flavours, or they may choose to entirely replace their cigarette habit with a more enjoyable alternative. For instance, the pod solutions offered by Cloud Juice provide a pleasant and satisfying alternative to traditional smoking, making them a popular choice among higher-income vape users.




In South Africa, the vape industry is predominantly patronized by men, most of whom view vaping as a healthier alternative to traditional smoking. Women constitute the majority of the remaining demographic.


A Brief History of Cloud Juice:


Cloud Juice, a venture initiated by Kayla in 2018, began its journey as a home-based business operated independently by its founder. Since its inception, the company has experienced consistent growth, leading to the opening of a flagship store in Centurion Central, renowned as the best-stocked vape shop in South Africa. The company is currently in the process of launching franchise branches across the country, with a vision to establish a Cloud Juice premium vape shop in every major South African province by the end of 2024.

From the outset, Cloud Juice has aspired to become a national brand with a widespread presence throughout South Africa, and potentially expand into the rest of Africa. The company's growth trajectory to date aligns with this ambition.

Cloud Juice prides itself on maintaining strong relationships with all major importers and distributors of vape products in South Africa. This network enables us to secure competitive pricing and access to the latest devices and e-liquids.

Our focus is on delivering exceptional customer service. Our staff are continually educated about our products, enabling them to provide accurate and useful information to our customers. This commitment to knowledge sharing distinguishes us as more than just a retail outlet; we are a comprehensive resource for our customers.


What Sets Us Apart:


Our strong relationships with major importers and distributors in South Africa allow us to offer competitive pricing and access to the latest devices and e-liquids.

As one of the original vape retailers in South Africa, Cloud Juice has industry experience that newer, less established businesses lack.

With a proven business concept, an extensive product range, and competitive pricing, Cloud Juice equips franchisees to operate profitably, regardless of the economic climate.

We offer comprehensive pre-opening training, in-store training, and ongoing support across all aspects of the business.

The Cloud Juice management team is personally involved in all relevant aspects of launching your business and is available to provide ongoing support and guidance. This hands-on approach gives you an advantage over self-started businesses and offers national insights into the market.


The entire Cloud Juice team looks forward to partnering with you in building the largest and most reputable premium vape chain in South Africa.